Creative Director
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5Gum Erlebe

5GUM: A MULTI-SENSORY VR INSTALLATION

5gum is an experience which combines Oculus Rift + Kinect Camera + Live 3D Visuals + Bespoke sound design + Scented air + A harness + A shipping container to create a sensory overload that is letting the users experience a sensational flight through a surreal world.

Users touch, smell, see, and hear their way through futuristic, abstract, and atmospheric worlds. Each of the worlds are based on one of 5Gum’s flavours—cool mint, tingling spearmint, sour & sweet, and bursting purple fruit mix—exploring and interacting with frozen, electric, desert, and liquid landscapes.


Role
Creative Lead

Client
EVB San Fransisco