Creative Director
1_h6zVwKoemwRNnnd3y5zicQ.jpg

Adidas: ComplexCon

adidas ComplexCon

Solving a complex problem for adidas with emerging tech

Historically, the sneaker drop has had only one problem: it’s just too damn popular. So we teamed up with adidas Originals to create a fully automated, line free purchase system with the aim of fully democratizing their sneaker drops. No more queues. No more fights. No more missed performances.


  • Client: Adidas Originals

  • Role: Creative Director

  • Responsibilities: Strategy, Creative Tech, Concept, Visual Direction, Social Campaign, Events Design and Project Oversight

  • Technical Breakdown: see here