Solving a complex problem for adidas with emerging tech
Historically, the sneaker drop has had only one problem: it’s just too damn popular. So we teamed up with adidas Originals to create a fully automated, line free purchase system with the aim of fully democratizing their sneaker drops. No more queues. No more fights. No more missed performances.
Client: Adidas Originals
Role: Creative Director
Responsibilities: Strategy, Creative Tech, Concept, Visual Direction, Social Campaign, Events Design and Project Oversight
Technical Breakdown: see here