Creating order from chaos
E*Trade was scheduled to open its first branch on 42nd Street in New York City, a flagship moment for the company. Our task was to create two engaging experiences that fit within the architecture of the branch. The first experience was a tablet device bar that presents the different online products from E*Trade.
The second, was a large data visualization installation on a digital screen, illustrating current trends in the financial market. These experiences encouraged investing conversations and focused on E*Trade’s products, tools, services, and educational events.
Role: Creative Director
Responsibilities: Concept, Visual Direction and Project Oversight