The Future Is Augmented
Google never stops expanding the invisible roads that lead technology to surprising new places. With their game-changing ARCore platform, every Android user can now experience instant, barrier-free AR. To showcase the possibilities of this new tech and get developers excited about an augmented future, we knew we had to create an experiment that was fun, friendly, and futuristic AF.
We developed Invisible Highway with MIT PhD students Anna Fusté Lleixà, and Judith Amores Fernandez, based on their prototype. We took their idea – an experience that lets users draw a road in virtual space and have a physical robot interact with it – and brought it to life using ARCore.
- Client: Google Creative Lab
- Role: Creative Director
- Responsibilities: Visual Direction, Project Oversight, Video Production