Creative Director

Shadow of War


Walking into Mordor with Gamified Video


To promote the highly anticipated release of Middle Earth: Shadow of War, Kraken needed support building an interactive video campaign inspired by the game’s focus on consequences. Bringing our expertise in all things mind-blowing, we helped to create an immersive 180 degree video. 

We used a branching narrative to mirror the game’s innovative “nemesis system”. Blending stunning live-action footage with CG, we transformed a beautiful 7-minute 180 video into a perfect illustration of the game’s core mechanic.

  • Role: Creative Director & Technologist

  • Responsibilities: Concept, Visual Direction and Project Oversight